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Join a journey to change the future

We’re looking for startups with innovative solutions to conserve and regenerate the biodiversity and ecosystems of the Amazon rainforest.


Is yours one of them?

Registration closed

Join a journey to change the future

We’re looking for startups with innovative solutions to conserve and regenerate the biodiversity and ecosystems of the Amazon rainforest.


Is yours one of them?

Join this challenge!

Join a journey to change the future

We’re looking for startups with innovative solutions to conserve and regenerate the biodiversity and ecosystems of the Amazon rainforest.


Is yours one of them?

Join this challenge!

In the Natura Innovation Challenge 2024, we're looking for innovative solutions for the implementation of carbon projects, focusing especially on collaboration with agro-extractive communities in the Amazon, generating regenerative businesses with social and environmental impact.

In the Natura Innovation Challenge 2024, we're looking for innovative solutions for the implementation of carbon projects, focusing especially on collaboration with agro-extractive communities in the Amazon, generating regenerative businesses with social and environmental impact.

In the Natura Innovation Challenge 2024, we're looking for innovative solutions for the implementation of carbon projects, focusing especially on collaboration with agro-extractive communities in the Amazon, generating regenerative businesses with social and environmental impact.

Who are we looking for?

Who are we looking for?

Quem pode fazer parte?

Startups and businesses with innovative solutions for

implementing carbon projects.

Quem pode fazer parte?

Quem pode fazer parte?

Who are we looking for?

Startups and businesses with innovative solutions for implementing carbon projects.

CleanTechs

AgTechs

FinTechs

 CleanTechs

AgTechs

FinTechs

LegalTechs

Education

IT and Communication

LegalTechs

Education

IT and Communication

Why join this challenge?

Why join this challenge?

Bootcamp 


Opportunity to connect with experts in Sustainability and Business from Natura & CO, as well as leading professionals from ACE Cortex.

Business opportunities


Participating businesses may be eligible to collaborate on Proofs of Concept with Natura & CO.

Relacionamentos


Aproximação com

as comunidades parceiras da

Natura & CO.

Community relationships


Build connections with the Natura & CO partner communities in the Amazon.

Equity-free


Your startup doesn't have to give up equity to join the challenge.

Training sessions with experts


Opportunity to connect with experts in Sustainability and Business from Natura &Co, as well as leading professionals from ACE Cortex.

Business opportunities


Participating businesses may be eligible to collaborate on Proofs of Concept with Natura &Co.

Business opportunities


Participating businesses may be eligible to collaborate on Proofs of Concept with Natura & CO.

Community relationships


Build connections with the Natura &Co partner communities in the Amazon.

Community relationships


Build connections with the Natura & CO partner communities in the Amazon.

Equity-free


We do not require equity participation from selected startups, meaning participation is equity-free.

Program themes

We're lookinf for startups or businesses with innovative solutions that align with at least one of our key themes.

  • CARBON PROJECT MANAGEMENT

    Solution that assists in decision-making on carbon projects, prioritizing communities and including predictability features, insights on project governance, evaluation of practices, and trends adopted in the market.


    Solution for mapping and managing carbon project risks.

  • CARBON QUANTIFICATION AND ITS IMPLICATIONS

    Solution for MRV (Measurement/Monitoring, Reporting, and Verification) of carbon projects involving data collection, storage, and analysis of carbon balance (emitted/sequestered).


    Solution for predicting the generation of carbon credits in rural areas.

  • FORECASTING THE BEST RESTORATION TECHNIQUE

    Solution that indicates, through prospecting and predictability, the best management and restoration technique for rural areas considering technical and financial aspects.


    Solution for sustainable soil management, including pest control or the use of fertilizers and/or reduction of fossil fuel use.

  • LAND AND ENVIRONMENTAL REGULARIZATION

    Solution that supports agile land regularization for land use in rural areas.

    Solution for training communities in rural land regularization processes.

  • RELATIONSHIP WITH PUBLIC AGENCIES AND EASE OF NAVIGATION IN THE LEGAL FIELD

    Solution that facilitates and simplifies the relationship with public agencies, as well as the development of legal processes.

  • MAPPING AND VALUATION OF ECOSYSTEM SERVICES

    Solution for the quantification, mapping, and valuation of ecosystem services to measure the impact of sustainable development on services, products, and forest resources, as well as the economic and financial impact on the involved community.

  • DIGITAL LITERACY AND FINANCIAL MANAGEMENT KNOWLEDGE

    Solution for training and qualification in finance for small and medium rural producers and communities.

  • KNOWLEDGE ON INNOVATION

    Solution that supports the dissemination of knowledge on innovation and collaboration with startups for integrated sustainable development.

  • RESTORATION CHAIN STRUCTURING

    Solution that contributes to the restoration of the local ecosystem (seeds, seedling development, nurseries, planting solutions, tools, fieldwork, and so on).

  • FREE AND INFORMED PRIOR CONSENT
    Descreva o item ou responda a pergunta para que os visitantes do site que estejam interessados possam obter mais informações. Você pode enfatizar este texto com marcadores, itálico ou negrito e adicionar links.
  • ACCESS TO INVESTMENT FUNDS AND RURAL FINANCING
    Descreva o item ou responda a pergunta para que os visitantes do site que estejam interessados possam obter mais informações. Você pode enfatizar este texto com marcadores, itálico ou negrito e adicionar links.
  • FINANCIAL MANAGEMENT

    Financial modeling and management solution for carbon projects.


    Solution to ensure the securitization of carbon credits.


    Insurance solution to protect the producer in case of loss of production and non-generation of carbon credits.


    Solution for anticipation of receivables.

  • INCLUSION IN COOPERATIVE MANAGEMENT, ADDRESSING GENDER AND YOUTH ISSUES
    Descreva o item ou responda a pergunta para que os visitantes do site que estejam interessados possam obter mais informações. Você pode enfatizar este texto com marcadores, itálico ou negrito e adicionar links.
  • INTERNET AND CONNECTION INFRASTRUCTURE

    Solution for improving internet connection infrastructure in Amazonian regions.

Does your startup or business have a solution that aligns with any of these themes? Join this challenge!

Registration closed

Does your startup or business have a solution that aligns with any of these themes? Join this challenge!

Join now!

Carbon Challenge Timeline | 2024

Etapas do Desafio de Carbono | 2024

March to April

Registration period and analysis of applications.

May

Presentation on Pitch Day

June

Opening of the program and business diagnosis

July

Immersion with experts (bootcamp)

July to September

Monitoring of Proofs of Concept and/or Acceleration

September

Presentation of results (demoday)

October

Final evaluation and closure

Carbon Challenge Timeline | 2024

March to April

Registration period and analysis of applications

May

Presentation on Pitch Day

June

Opening of the program and business diagnosis

July

Immersion with experts (bootcamp)

July to September

Monitoring of Proofs of Concept and/or Acceleration

September

Presentation of results (demoday)

October

Final evaluation and closure

Carbon Challenge Timeline | 2024

March to April

Registration period and

analysis of applications

May

Presentation on Pitch Day

June

Opening of the program and business diagnosis

July

Immersion with experts (bootcamp)

July to September

Monitoring of Proofs of Concept and/or Acceleration

September

Presentation of results (demoday)

October

Final evaluation and closure

Discover Natura's initiatives

Discover Natura's initiatives

For Natura, regeneration is the process of restoring life to individuals, communities, nature and the relationships between them. Discover some of our initiatives in collaboration with communities in the Amazon!

Natura in the Amazon Rainforest

Discover Natura's initiatives

For Natura, regeneration is the process of restoring life to individuals, communities, nature and the relationships between them. Discover some of our initiatives in collaboration with communities in the Amazon!

Natura in the Amazon Rainforest

Let's create a better world together

Let's create a better world together

FAQ

  • What is the goal of the Natura Innovation Challenge?

    The program aims to accelerate startups and/or businesses with innovative solutions that have the potential for co-development with Natura & CO for Sustainability and Regeneration challenges.

  • What types of startups and businesses can apply?

    Startups and/or businesses with innovative solutions that align with the challenge and proposed themes, and that meet the selection criteria and requirements outlined in the rules, are eligible to apply for the program.

  • My company isn't a startup. Can we still apply?

    Yes, if your business has an innovative solution to the challenge and in at least one of the proposed themes, your application will be reviewed by our team.

  • Are there any prizes for participating?

    No. Being part of this program doesn't involve any payment, compensation, funding, or award from Natura & CO to the participating businesses.

  • Can I submit an idea?

    To be eligible for the program, startups or businesses must have a solution that's either being validated or validated in the market. Ideas in the conceptualization phase will not be considered.

  • When is the registration period?

    Startups can register until April 14, 2024.

  • Is there an exclusivity contract?

    No, the program doesn’t require exclusivity.

  • Will the program be conducted in person or online?

    Most of the program's activities are expected to be conducted online. However, Pitch Day and Demo Day presentations may be held in person in São Paulo. Additionally, the program may offer the option of in-person visits to Amazon communities.

  • Are there any costs associated with participation or throughout the program?

    Participation in this program is voluntary and doesn’t require any payment by the participating startup or business to Natura & CO.

  • How many startups will be selected?

    Up to 5 (five) startups will be selected to participate in the program.

Didn't find your question? Click here to download the full list of frequently asked questions.

Your startup doesn't fit this challenge, but you'd still like to connect with Natura?

Your startup doesn't fit this challenge, but you'd still like to connect with Natura?

Your startup doesn't fit this challenge, but you'd still like to connect with Natura?

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